Selling at Sundance
What does it really mean to sell at Sundance?

hen we decided to launch BRIGHT IDEAS, we knew we wanted to solicit an infographic that recontextualized the way we look at the monetary success of independent films. So we immediately reached out to the firm Accurat, known for their complex and gorgeous data visualizations. The result of their research is the following viz, which gets more fascinating (and mind-bending) the longer you look at it. Enjoy poring over this, and let us know your conclusions!